KFC Sauce Screen
(Client)
KFC
(Year)
2025
In a country where sunscreen is taxed as a cosmetic, the sun causes 1 in 3 skin cancer deaths. For those who work under it, protection is a privilege. Delivery riders spend 8 hours exposed, with no access to sunscreen. Yet they're the reason KFC is the #1 delivery restaurant.
We turned something that was already ours into a tool for protection. By repurposing our stock of sauce sachets, we created KFC Sauce Screen, an SPF 50 sunscreen that skipped the cosmetic tax and offered protection to those who needed it most.
Role: Chief Creative Officer.
We turned something that was already ours into a tool for protection. By repurposing our stock of sauce sachets, we created KFC Sauce Screen, an SPF 50 sunscreen that skipped the cosmetic tax and offered protection to those who needed it most.
Role: Chief Creative Officer.
