MALEKUs THE LAST 600

(Client)
THE RAINFOREST LAB
(Year)
2024
As a brand that shares core values with the Maleku tribe, The Rainforest Lab and Hiqui created a platform to share their culture and bring it closer to the homes of the Costa Ricans by creating a makeup line based on the Maleku's ancestral techniques and respect for nature.

Using Hiqui as the face of the campaign, validating the idea and making sure it didn’t feel as cultural appropriation, but instead a platform for the Malekus to spread their culture.

Role: Chief Creative Officer.

Awards:

D&AD 2025: 1 Graphite Pencil
CLIO Awards 2025: 1 Bronze
One Show 2025: 1 Shortlist
Cannes Lions 2024: 1 Bronze
Ojo de iberoamérica 2024: 3 Bronze